Hi, I'mPaige Ford

SEO Professional

Profile

I'm an SEO professional based in San Francisco, CA. I specialize in technical and international SEO for large enterprises.

Worked with project teams to create user-friendly and appealing application interfaces and websites for users. Met with project manager, business analyst and architect right from beginning of project, creating rough mock-ups that were refined and extended over many iterations. Adjustments to mock-ups as necessary to address problems encountered.

Specialties

SEO Product Management

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International SEO Strategy

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Site Migrations

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SEO Education

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Content Strategy

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Print Design

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Experience

SEO Manager @ Netflix

Apr 2016 - Present

Leading SEO strategy for netflix.com and help.netflix.com

SEO and Content Marketing Manager @ Tatcha

May 2015 - Apr 2016

Added SEO research and review into the web publishing process and created a content marketing calendar, increasing organic referrals 58% within 6 months and 108% YoY. Provided SEO support to internal teams for new product launches, content marketing, and technical site changes. Also started monthly link-building campaigns, utilizing PR, affiliates, and community management to increase domain authority by 11%

Search Marketing Analyst @ Autodesk

Feb 2014 - Apr 2015

Part of the Global SEO Team, supporting internal teams on web projects, including new product launches, site redesigns, and site migrations for Autodesk's 30+ global sites. Coordinated with Engineering, UX, Marketing and Product teams to ensure consistency in SEO strategy and implementation across web properties. Specialized in Autodesk's Education, Sustainability, and Autodesk University verticals.

Education

BBA in International Finance and Marketing University of Miami

2008 - 2011

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